High achievers are perhaps the most insecure people among us. Competitive people behave the way they do because without those daily victories they struggle to accept themselves. They need constant reminders, promotions, or media attention to feel good about who they are.

Despite how much public praise they receive, for many, achievement is a way to mask self-loathing, depression, anxiety or shame. Perfectionism and ambition can be coping mechanisms, with the unusual bonus that other people reward them for coping in this way.

— Scott Berkun is writing a new book about rules to live by, and this one is about aiming for stories versus perfection.